These important marketing entities form the core of a small business's marketing efforts, providing a solid foundation to build upon as the business grows and its marketing needs evolve.
Your business's game plan for carving out a unique identity in the marketplace. It's not just about your logo or tagline; it's about defining who you are as a business, what you stand for, and how you communicate your brand's personality to your audience.
Optimizing website content and structure to rank higher in search engine results pages (SERPs) for relevant keywords, increasing organic traffic.
Claiming and optimizing business listings on platforms like Google My Business, Yelp, and Bing Places to improve local search visibility and provide essential information like location and hours.
Website
A professional, user-friendly website acts as the digital storefront for the business, providing information, capturing leads, and often facilitating sales.
Brand Identity
A strong brand identity, including a logo, colour scheme, and consistent messaging across all marketing materials and channels.
Profiles on relevant social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) help businesses connect with their audience, build community, and promote their products or services.
A social media strategy is your master plan for how you create, post, and engage with content across social media platforms. It's not just about posting regularly but posting with purpose.
Advertising
Paid advertising strategies, which may include online ads (like Google Ads or social media ads), print ads, or other forms of paid media to reach a broader audience.
Content Marketing & Collateral Creation
A strategy to create and distribute valuable, relevant content to attract and engage a clearly defined audience, with the objective of driving profitable customer action.
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